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NORTHFIELD, Ill., August 23,2010 (CRWENEWSWIRE) — This fall, Kraft Foods (NYSE:KFT - News) will embark on its largest branded initiative ever to fight hunger in America. Today the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9, 2011, with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.

The program combines three things Americans are passionate about – football, food and helping others. To reach the end zone, Kraft Foods has huddled together its power brands and high-profile celebrities including football legend Joe Montana, sports journalist Erin Andrews and chefs Pat and Gina Neely to champion the cause. The company also coordinated a variety of marketing support vehicles, such as consumer incentives, high-impact media like cinema, newspaper and magazine ads, a major public relations campaign, as well as social and mobile activities. In addition, Kraft Foods is working with over 40 food retailers throughout the country to implement unique in-store displays and programming.

“As a leading food company, it’s our responsibility and privilege to play a role in helping make sure people have access to the food they need to feed their families,” said Lisa Mann, Vice President of Consumer Experiences, Kraft Foods. “By leveraging our flagship brands, a team of celebrities and a national bowl game, we hope America will embrace the cause and help us reach our goal of giving 20 million meals.”

Hunger In America

Hunger remains a serious issue in the United States. In fact, 49.1 (1) million Americans, or one in six of our neighbors, don’t always know where their next meal will come from. Leading the fight against hunger is Feeding America, the nation’s largest hunger relief agency. Through its network of more than 200 food banks and 61,000 agency partners, Feeding America provides meals to more than 37 million Americans annually.

“We thank our longtime partners at Kraft Foods for launching the Huddle to Fight Hunger program, which will make an important impact in our fight against domestic hunger,” said Vicki Escarra, President and CEO of Feeding America. “The goal of donating 20 million meals is exemplary of Kraft Foods’ ongoing commitment to supporting Feeding America’s mission to end hunger in America.”

Fighting hunger is not new for Kraft Foods. As the nation’s largest food company, it has partnered with Feeding America for decades to support their important mission. Kraft Foods will also serve as the premiere partner for Feeding America’s Hunger Action Month, which will kick off in September to raise awareness about hunger in America.

Get in the Game

Americans can help Kraft Foods meet and exceed their donation goal by visiting www.HuddleToFightHunger.com to learn about all the ways they can get in the game. For each person that joins the “Huddle” on the site, Kraft Foods will donate one meal donation to his or her local Feeding America food bank.

The company is providing additional meals to Feeding America in honor of Americans that redeem Huddle to Fight Hunger coupons that will be available online and in newspapers nationwide on Aug. 22 and Sept. 26, 2010. For every coupon redeemed, Kraft Foods will donate one additional meal to Feeding America.

Kraft Foods’ Deep Bench

The huddle includes some of Kraft Foods’ power brands, such as Planters nuts, Oreo cookies, Ritz crackers, Kool-Aid beverages, Oscar Mayer meats, Maxwell House coffee and Kraft cheese products. These brands will support the Huddle to Fight Hunger program throughout the season and some brands have even cooked up their own game plans to donate additional meals to Feeding America, above and beyond Kraft Foods’ 20 million meal goal.

Ritz and Oreo will feature special football shaped crackers and cookies this fall and each brand will give up to 500,000 meals to Feeding America. During September and October, various Kraft cheese products will carry on-pack stickers offering an opportunity to give five meals to Feeding America. In addition, Oscar Mayer, Kool-Aid, Maxwell House, Planters and Kraft Macaroni & Cheese will be offering special coupons and incentives throughout the fall to join the fight.

To join the Huddle to Fight Hunger effort visit www.HuddleToFightHunger.com today.

CRWEnewswire is not liable for the contents of this news, as well as not being liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SAN ANTONIO, Jul 08, 2010 (BUSINESS WIRE) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that it has entered into a partnership with Kraft Foods for the upcoming holiday season. The two companies will co-market Tootie Pie with Kraft’s Cool Whip.

“There is probably no more recognizable, high-quality food brand than Kraft Foods,” said Don Merrill, President & CEO. “We are proud and excited that Kraft recognizes the value of having its Cool Whip product featured alongside Tootie Pie.”

Terms of the deal were not disclosed as of this date; however, the deal was made possible through a mutual agreement in partnership with HEB Grocery Stores, according to Tootie Pie Company.

“Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked,” explained Merrill. “HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year!”

About Kraft Foods

Kraft Foods Inc., together with its subsidiaries, manufactures and markets snacks, confectionery, and quick meal products worldwide, is the second largest food company with annual revenues of $48 billion. Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. Kraft brands are present in more than 99% of households. The company sells its products to supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets.

About HEB Grocery

Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States. With hundreds of stores in more than 150 communities in Texas, HEB serves millions of customers in Texas and Mexico.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafes, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

SOURCE: Tootie Pie Company, Inc.

CRWENewswire.com is an independent electronic informative online news press release distribution service operated by Crown Equity Holdings, Inc. The views expressed in any article, reports, or news writings are not necessarily the views of Crown Equity Holdings, Inc. nor its officers, directors, staff, or contractors or the opinions of this site. Views expressed in articles and news are those of the author alone. Please note that CRWENewswire.com or Crown Equity Holdings, Inc. is not liable for the contents above.

Tootie Pie Partners with Kraft Foods
SAN ANTONIO, July 8, 2010 (CRWENEWSWIRE) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that it has entered into a partnership with Kraft Foods for the upcoming holiday season. The two companies will co-market Tootie Pie with Kraft’s Cool Whip.”There is probably no more recognizable, high-quality food brand than Kraft Foods,” said Don Merrill, President & CEO. “We are proud and excited that Kraft recognizes the value of having its Cool Whip product featured alongside Tootie Pie.”

Terms of the deal were not disclosed as of this date; however, the deal was made possible through a mutual agreement in partnership with HEB Grocery Stores, according to Tootie Pie Company.

“Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked,” explained Merrill. “HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year!”

About Kraft Foods

Kraft Foods Inc., together with its subsidiaries, manufactures and markets snacks, confectionery, and quick meal products worldwide, is the second largest food company with annual revenues of $48 billion. Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. Kraft brands are present in more than 99% of households. The company sells its products to supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets.

About HEB Grocery

Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States. With hundreds of stores in more than 150 communities in Texas, HEB serves millions of customers in Texas and Mexico.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafes, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

SOURCE: Tootie Pie Company, Inc.

CRWENewswire.com is an independent electronic informative online news press release distribution service operated by Crown Equity Holdings, Inc. The views expressed in any article, reports, or news writings are not necessarily the views of Crown Equity Holdings, Inc. nor its officers, directors, staff, or contractors or the opinions of this site. Views expressed in articles and news are those of the author alone. Please note that CRWENewswire.com or Crown Equity Holdings, Inc. is not liable for the contents above.

GLENVIEW, Ill., - April 11, 2010 (CRWENEWSWIRE) - Today, eleven-year-old Casey Rogers of Terrell, TX, pushed the detonation button to implode the iconic Texas Stadium, and ushered in the new KRAFT Macaroni & Cheese Dinner CHEDDAR EXPLOSION. Casey won the KRAFT Macaroni & Cheese Project CHEDDAR EXPLOSION essay contest for the dynamite difference he has made in his community.

Casey’s four-year-old organization, Casey’s Heart, collects food, clothing and toiletries from the community and delivers them to the homeless in downtown Dallas.

The implosion of Texas Stadium triggered a $75,000 KRAFT Macaroni & Cheese Dinner product donation to four charities in the Irving, TX area: Irving Salvation Army, Irving Cares, Hope Center/MacArthur Church of Christ Food Bank, and Baptist Benevolent Ministries Food Bank. And it officially ushered in the newest variety of KRAFT Macaroni & Cheese Dinner – CHEDDAR EXPLOSION.

The event, which was emceed by Chris Berman of ESPN, was attended by Irving Mayor Herbert Gears and other officials and guests, who were treated to two fireworks displays before sunrise. Built to replace the Cotton Bowl in Irving, Texas Stadium opened in 1971. The iconic stadium was once home to the Dallas Cowboys.

“We think the taste of our new CHEDDAR EXPLOSION is dynamite,” said Eileen S. Rosenfeld, Senior Brand Manager, KRAFT Macaroni & Cheese. “We’re so glad we could bring awareness to Casey’s Heart, and donate food to the city of Irving’s charities.”

KRAFT Macaroni & Cheese Dinner CHEDDAR EXPLOSION is packed with more cheese sauce, bigger shapes* and delivers an explosive taste. In addition to CHEDDAR EXPLOSION, other varieties available this spring at grocery stores nationwide include Extreme Cheese Explosion and Grilled Cheese Explosion. The suggested retail price for the Cheesy Explosion line is $1.29 per box, and $1.19 per cup.

*CHEDDAR EXPLOSION has more cheese sauce, as prepared, and bigger shapes compared to our Spirals macaroni and cheese dinner.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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By Bobbie Katz

The bidding war for candy maker Cadbury PLC is boiling down to the “fat” content.

With Kraft Foods Inc, facing a Tuesday deadline to change its offer for the company, Cadbury’s shareholders are looking for Kraft to puff up its hostile takeover bid. The f act that shares in the British confectioner moved above 800 pence in Monday trading signals that the market is looking for Kraft to jump to that level or higher if it wants to gain support from Cadbury’s long-term shareholders. Cadbury has called Kraft’s already sweetened bid “derisory,” its 10.5 billion pound ($17.1 billion) offer currently valuing the candy maker at about 770 pence.

Things have ot been going particularly smoothly for Kraft in its attempt to take over the company. After its initial offer of $16.5 billion, it sweetened the deal with an option for a larger cash payout and a smaller proportion of Kraft shares,, which raised opposition form Warren Buffet and Berkshire Hathaway, which owns about 9 percent of Kraft stock,. To raise the extra money, Kraft sold its North American pizza operations, considered one of its best growth platforms, to Nestle for $3.7. Nestle then took itself out of the bidding for Cadbury.

Then, last week, Kraft’s CEO Irene Rosenfeld met with institutional shareholders in London to rally support. But her efforts drew a rebuff from Legal & General Investment Management, which holds a 5 percent stake in Cadbury, with the company stating that . Kraft’s offer fell short of Cadbury’s long-term value., which some analysts have put at 900 pence.

On top of that, Hershey is expected to put in a solo bid for Cadbury as well. The company ahs until Saturday under U.K. takeover rules.

If Kraft wants to raise its bid, it has until midnight Tuesday. There should be a lot of “chewing the fat” before then.

CRWENewswire.com is an independent electronic informative online news press release distribution service operated by Crown Equity Holdings, Inc. The views expressed in any article, reports, or news writings are not necessarily the views of Crown Equity Holdings, Inc. nor its officers, directors, staff, or contractors or the opinions of this site. Views expressed in articles and news are those of the author alone. Please note that CRWENewswire.com or Crown Equity Holdings, Inc. is not liable for the contents above.